Carl Dunne
It's because they have been thought to idolize it since birth , heard numerous stories of this person or that making a fortune off it. They become blinded by that and can't except that YES you can make a fortune of gold buying and selling. But that's all conditional on money staying the way it is and it's fluctuations making it possible. Let them learn the hard way and when they finally learn give them an apple for all their gold just to rub it in ;)